Blog’s Comments

Comment week 4

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5 TED talks all brand storytellers must watch. Posted by Jon Thomas.

Good article. I like the way that is written. TED is a great resource.

As a PR student, I’ve learned the importance of having content. Stories have the power to transmit that content. Yesterday, I made a presentation of a PR plan and took me few days to realize that we needed a story to make sense of what we wanted to say. Our audience needed to have an image in their mind. The story gave the frame that the presentation needed. Now, I know that stories are the way to connect and transform your audience. Stories have the power to touch people. Any brand has a story to tell.

Comment posted on June 21, 2013

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Comment week 2

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OP/ED: This Week, The Chicago Sub-Times Lessened Journalism. Posted by Peter Shankman

Comment posted on June 5, 2013

The message that the Chicago Sun-Times is sending is that content doesn’t matter anymore. Behind the newspaper’s massive lay off is an ideology. Society today values tools more than it values content. Are critical thinking and imagination – both elements of a good story – no longer important? Are readers willing to accept “lessened” journalism?

It is a sad day for everyone who enjoys a good story. For sure, readers deserve better and, well-written content; good photographs that help tell the story; trusted facts. The power of a good story is unlimited.

In my opinion, the Chicago Sun-Times is making a big mistake.  Could we call this progress? Let’s hope the “layoff disease” doesn’t spread.

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Comment week 1 

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“Explore Canada” gets it! Posted by Soydanbay

Comment posted on May 21, 2013

Recently, I was working on an assignment about campaigns that are not well researched. That’s when I came across your comments about the “Know Canada” campaign. I decided to check out the campaign for myself. Then, I asked myself three questions: “What is the purpose of this campaign? Is it to raise Americans’ awareness about Canada? How effective is it?” I do not think the “Know Canada” campaign will encourage more Americans to visit Canada or to have a better understanding of the Canadian identity.

While the campaign’s aesthetic is great – the look and feel are beautiful – its purpose is not clear. I agree that Americans need to be better educated about Canada but, then, I also believe Americans need to be more informed about what is happening around the world. However, that is another issue – and blog.

Thank you for your posting. It has helped me to think more deeply about identity and brands and their purposes.

By the way, I came to Canada a few years ago, too.


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